Facebook is ideal for vulnerable narcissists to promote themselves

Social networking sites such as Facebook provide the ideal environment for some narcissists to promote themselves and seek the admiration of others on a grand scale, according to a new study.

Researchers from the University of Florence in Italy suggest that vulnerable narcissists, who tend to be insecure and have lower self-esteem, are more likely to feel safer in online versus face-to-face interactions, which might lead them to prefer social networking as a means to gain approval and admiration.